NightFood Advisory Board
Founder of 5 Hour Energy and Living Essentials, LLC.
Mr. Morse is the co-founder and original President of Living Essentials LLC (5-Hour Energy), and currently heads up Strategy & Execution, LLC. We believe Tom’s experience through the early years of bringing 5-Hour Energy to market will be extremely valuable to the company as we continue to grow. Tom provides a wealth of knowledge and insight into branding, marketing, and distribution. A nighttime snacker himself, he’s very excited about the consumer problem we’re solving, and the solutions we’re bringing to market.
Former VP of Marketing at Chobani and Popcorn, Indiana
Doron Stern is a consumer goods veteran with tremendous experience in the snack space. In his nearly 3 years as Chief of Marketing and Innovation at Popcorn, Indiana, Doron spearheaded development of innovative new products, advertising, PR, package design, and general brand stewardship. With his efforts, the company approached $100M in annual revenue.
Before joining Popcorn, Indiana, Doron was VP of marketing at Chobani Yogurt, from March 2009 to October 2012, where he grew Chobani to be the largest brand in the category. He helped build revenues from $30M to $850M during his time there, with a comprehensive product development and communications program that included the sponsorship of the London Olympic Games and a Golden Effie for the brand’s first national advertising campaign.
Prior to Chobani, Mr Stern held line marketing positions at increasingly senior levels in leading CPG companies like Bristol Myers and L’Oreal and with top advertising agencies like Bozell and Grey. Mr Stern received a BA from Brandeis University and an MBA in marketing from the NYU Stern School of Business.
Chef Chris Santos
Celebrity Chef and Restaurateur
Chef Chris Santos has over twenty years of experience honing his culinary craft as an Executive Chef in New York City’s hottest restaurants, most notably as the Chef and Owner of The Stanton Social and Beauty & Essex, both on Manhattan’s Lower East Side. Already famed for his work in the kitchen, Santos’ celebrity profile grew immensely when he joined Food Network’s most popular series, Chopped, as a resident judge. Aside from cooking annually at The White House, working on his inaugural cookbook and planning three new restaurants coast-to-coast, Chef Santos helps ensure that each NightFood product tastes great, so snacking better at night is a treat, and not a chore.
CEO of Bulubox.com
Mr. Jarrett is Co-Founder and CEO of fast-growing nutrition start-up, BuluBox. Bulu Box helps dietary supplement and nutrition companies better understand consumer needs through sampling and data analysis. With more than 50,000 subscribers receiving sample boxes monthly, Bulu has captured millions of consumer data points. An expert on consumer nutrition trends, Jarrett believes nighttime nutrition is the next great frontier in the world of “better-for-you” snacking.
President of Capacity Consulting, Inc.
Eric Egeland is the founder and President of Capacity Consulting, Inc. and partner in Capacity Bookkeeping. Capacity Consulting is an international management consulting firm focusing on middle market clients in all industries. Capacity Bookkeeping is a national bookkeeping firm that couples a user friendly web based interface with a consulting based approach that spots trends and opportunities in clients financials. Eric brings his experience in startups, marketing, operations, and overall strategy to Nightfood.